Oat Milk Packaging design • Who says consumer goods need to be boring?
For this oat milk packaging design, I set out to prove that even the most everyday items can stand out and grab attention on the shelf. The goal was to break away from the typical neutral tones of plant-based products and inject some bold, vibrant energy into the design.
With playful illustrations, clean typography, and a fresh colour palette, the packaging immediately connects with today’s health-conscious consumers. It’s more than just pretty—it strategically highlights key information, making the product easy to shop for while staying visually engaging.
This project showcases how thoughtful design can turn a simple product into a memorable experience. By blending fun with function, I created packaging that not only pops off the shelf but also highlights the product in a way that’s fresh, modern, and totally, unforgettable.
